Search Global Cosmetic Industry: Page 63

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Type: Article

Whether wearing disposable or reusable face masks, consumers have been plagued by skin irritation

Masked Beauty

Consumers are recalibrating their approach to beauty as a result of wearing masks, making way for new demands and emerging above-the-neck opportunities for brands.

China's beauty market is booming, and new ecommerce platforms offer a relatively low-risk path for testing out the market.

The Low-risk, Cruelty-free Way Into Chinese Retail?

Cross-border ecommerce tools can give beauty brands an entry point for this dynamic market with minimal investment or risk to brand ideals.

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3 Ways to Tap Into the Teen Beauty Movement

Teens are skeptical and can flip from one brand to another in search of interchangeable, trend-led products. As a result, brands have to work much harder to pin down this consumer group.

Cause marketing, founder stories and other strategies are creating stronger consumer engagement in the beauty industry.

[special report] The Beauty Consumer 2017-2018

Forging an emotional connection with consumers is more important and more complicated than ever.

Complementary skill sets and experiences make for strong teams.

How to Build Your Beauty Dream Team

Who, how and when to hire; Part 1 of a 3-part series.

How to Build a Brand and Win on QVC

Kara Harshbarger, founder of HandMD, on what it takes to build a distinctive brand and make it on QVC.

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4 Ways Tech is Reshaping Beauty

From social media retail to virtual direct-selling parties, beauty companies are leveraging technology to adapt their businesses to consumers’ lives.

No Rx Needed

Consumers are looking for medical-level results from beauty products without medical procedures, and new ingredients and beauty treatments are offering more options for them to find such outcomes.

Global Baby Care: Mighty but Small

Euromonitor International explores trends in baby care products during the past year and looks at key growth opportunities in the global market.

Silicones in the Crosshairs

A brief look at why concerns over the use of silicones have been raised and why they won't likely become the lightning rod other ingredient types have become.

Packaging as Added Value

Packaging for beauty must be functional and attractive, but it also increasingly needs to offer additional benefits to both the consumer and the brand.

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Multitasking Beauty

Multifunctional ingredients deliver the benefits and convenience that consumers desire.

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Resources & Development

Eco-friendly suppliers fight greenwashing to deliver results.

Marketing Matters: Defining Brand Traits

Relaunches across hair care categories target consumers with premium cues, feminine shapes and high-impact color.

Results Driven

Complementary to the feature "The Future is Here," Mike Efting,president, Viachem, Ltd., offers insight on how the industry is responding to consumers’ desires for innovative and results-driven antiaging products.

Considering Test Methods’ Impact on Your Brand

Addressing reduction, refinement, replacement and reproducibility of animal testing yield cost reductions, regulatory compliance and speed-to-market gains for brand owners.

Hair Care Growth Thinning for the Near Term

Hair care will continue modest growth, though the current economy will require marketing and positioning strategies to be evaluated.

New Dawn for Sun Care

Technological advances, heightened consumer awareness and emerging markets have fostered a boom in sun care product launches and the continued positive potential of the segment.

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