Search Global Cosmetic Industry: Page 97

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Type: Article
Ops are critical to your brand's success.
Ops Are Essential to Your Beauty Brand
Many emerging brands make expensive mistakes early on because they don’t have a strategy in place to act as a touchstone for decisions.
Jan 30th, 2017
Distribution strategies require that you answer a range of questions about training resources, packaging and more.
Beauty Distribution 101: Getting Your Products Into Their Hands
Making a product is easy. Marketing and selling it can be complicated. Before you get too far down the product development pipeline, take time to consider the type of distribution that best fits your market and your distribution strategy.
Jan 30th, 2017
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Why Consumers Value Shade Fidelity for their Makeup
In the era of personalization and multi-ethnic cosmetics, makeup users expect beauty brands to create the perfect shade that matches their unique complexion. One key aspect of the user experience is shade fidelity.
Jan 30th, 2017
Retailers and investors will expect a coherent business plan; and it's critical for establishing relationships with suppliers.
Who Needs a Business Plan? You.
From enticing investors to calming retailer concerns, business plans are a critical element in the launch and longevity of any beauty brand.
Jan 17th, 2017
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Do you have excess packaging? We buy surplus!
McKernan Packaging Clearing House
Jan 13th, 2017
Beauty care merchandising execution in mass and pharmacy channels leaves much to be desired, according to a new report.
Beauty's Award Season Fail: Merchandising Execution in Pharmacy and Mass
What lessons can beauty care brands learn from snack foods and charcoal?
Jan 12th, 2017
Sephora Collection comprises about 700 SKUs, representing a massive selection for consumers.
Product Developer Stories: 700 Beauty SKUs and Counting
Molly Brooks of Sephora Collection discusses the development of the brand’s massive product range, managing emerging trends and future innovation.
Jan 9th, 2017
Dermocosmetics and probiotic beauty are among the leading growth areas ahead for the industry.
8 Ways Beauty Can Grow in 2017 and Beyond
What the recent buying history of Estee Lauder, L'Oreal and Unilever say about where future industry expansion will come from.
Jan 6th, 2017
Kara Harshbarger knew that her brand needed a unique positioning beyond a standard 'hand cream.'
How to Build a Brand and Win on QVC
Kara Harshbarger, founder of HandMD, on what it takes to build a distinctive brand and make it on QVC.
Jan 5th, 2017
Is there a formula for cool? More like a roadmap.
Creating Cool: Successful Beauty Brand DNA
The best part of creating cool is that it doesn’t require a ton of money. What it does require is a deep understanding of what makes people tick, what gets them excited, what gets them talking.
Jan 3rd, 2017
NYFW attendees tried on virtual makeup looks from fashion designers by using the Perfect365 app.
Survey: How Millennials Purchase Makeup in the Digital Age
The power of influencers, the enduring appeal of brick-and-mortar shopping and the importance of tutorials.
Jan 3rd, 2017
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So, You Want to Build Your Own Beauty Brand
5 questions to ask before you get started.
Jan 3rd, 2017
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Get Well Soon
Deep down, wellness is about renewal—of mind, body and spirt. Which makes it the perfect subject for our January cover story.
Jan 3rd, 2017
Sustainability is a critical element of brand identity.
Sustainability Is Driving Beauty Consumer Purchases
As brands vie for sustainability leadership, consumers’ expectations are growing.
Jan 3rd, 2017
74% of beauty consumers agree that they are more likely to like, tweet, pin, or pic your brand and products with their online social circles if your company supports a charitable cause.
Beauty is Where the Heart Is
How social philanthropy drives consumers’ decisions.
Jan 3rd, 2017
philosophy’s wellbeing beauty workshop carries the brand’s skin care, fragrance, and bath and body brands, and supports its hope & grace initiative, which donates 1% of all U.S. sales to mental health programs.
A Better You
Consumers are increasingly focused on their mind, body and spirit, and brands are innovating to help them holistically feel and look their best. PLUS: 2017’s Top 4 Beauty Wellness Trends.
Jan 3rd, 2017
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Natural Antimicrobial & Preservative Options
Effective and safe natural alternatives to synthetic antimicrobial compounds and preservatives, find multifunctional applications in personal care products.
Dec 15th, 2016
Culture, age and other factors may impact the skin care decisions women make throughout their lives.
5 Drivers of Multicultural Skin Care
Nine North American women discuss the cultural, generational, sociological and other aspects impacting their routines.
Dec 5th, 2016
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