Search Global Cosmetic Industry: Page 2

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Type: News
Huda Beauty, The Body Shop and Kylie Cosmetics use TikTok to their advantage.
Huda Beauty, The Body Shop Among Top TikTok Brands
Huda Beauty, The Body Shop and Kylie Cosmetics use TikTok to their advantage.
Aug 12th, 2020
Wrinkle patches have grown the most in terms of skin care trends.
Spate: Top TikTok Skin Care Brands & Trends
Regarding wrinkle patches, consumers are viewing concern hashtags around forehead and frown lines.
Aug 3rd, 2023
More and more consumers are looking to Tik Tok reviews to size up products and brands; photo by Giorgio Pulsart at Unsplash.
3 Ways TikTok is Driving Beauty Trends
From slugging to product hype, Gen Z's preferred social media platform is expanding its impact on the beauty space.
Dec 14th, 2022
Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.
5 Top-selling Beauty & Wellness Categories on TikTok Shop
NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.
Nov 15th, 2023
With rice water trending on social media, Active Concepts made ACB Rice Water SF to bring scalp benefits, hair strengthening and manageability.
Active Concepts Taps into TikTok Trend with Rice Water Hair Active
Active Concepts developed ACB Rice Water SF based on the ayurvedic ingredient's, rice water's, social media popularity. The result is a hair active that provides scalp benefits and strengthening and manageability effects for hair.
Jun 16th, 2022
Cecilia Gates, CEO, GATES Creative Agency
How TikTok and Social Platforms Are Transforming Brand Strategies: Q&A with Cecilia Gates, CEO of GATES Creative
Discover how platforms like TikTok are reshaping beauty marketing with insights from Cecilia Gates, CEO of GATES Creative. Explore trends, influencer collaborations, and AI-driven strategies for deeper consumer engagement.
Apr 22nd, 2025
An analyst of investment bank and financial management firm, Piper Sandler, has upgraded e.l.f. Beauty from neutral to overweight with a price target of $19.
e.l.f. Beauty On Upswing with TikTok, Skin Care and More: Analyst
Piper Sandler analyst Erinn Murphy commented, “We are upgrading shares of [e.l.f. Beauty] from Neutral to [Overweight] as we believe the brand has gained and will continue to gain share over the foreseeable future despite a tepid beauty backdrop."
Feb 4th, 2020
TikTok users, especially Millennials and Gen Z, crave content that offers positivity and emotional connection.
Embracing Trends on TikTok: A Guide for Forward-Thinking Beauty Brands
Gen Z is rewriting the rules of beauty, celebrating individuality and self-expression over traditional norms.
Jan 24th, 2025
Adobe Stock 346604631 Editorial Use Only
Tracking trends on TikTok is becoming an essential component of marketing planning and analysis [Poll]
We will reveal the responses next week.
Apr 16th, 2024
In conjunction with the TikTok Shop initiative and new product launch, e.l.f. Beauty has unveiled an original song, “Shake > Spray > Stay'; per the brand 'the lyrics–set to a hip-hop beat–break down how to use this new holy grail product.'
e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray
In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.
Apr 1st, 2024
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024
'The future of brand storytelling lies in the hands of multicultural creators, and by championing diverse creators, brands can unlock their full potential on TikTok,' said Soniya Monga, head of U.S. agency partnerships, TikTok.
Sephora x TikTok Incubator Program Powers Diverse Creator-Beauty Brand Partnerships
The program features educational training modules led by #beautytok creators including Amy Chang, Rocio Lopez-Jimenez and Nyma Tang.
Mar 13th, 2023
Current trends inspired from TikTok trends include glossy lips, peel-off lip stains, and Y2K vibes with bold liners and shimmer shadows.
The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends
2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.
Mar 25th, 2025
Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.
Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]
Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.
Jun 9th, 2025
Seventy-six percent of social media users believe influencer recommendations are fake, per a StyleSeat survey; photo by Ron Lach at Pexels
89% of TikTok Users Bought Beauty Products Seen on App
Top products purchased by social media users include skin care like moisturizers, daily SPF and serums.
Nov 1st, 2022
“Today, founding a beauty brand takes more than traditional business acumen; it's about crafting narratives, building communities, and shaping not just trends but also broader conversations and movements,' said Shana Randhava, senior vice president, New Incubation Ventures.
The Estée Lauder Companies' New Incubation Ventures Celebrates Brand Storytellers & Community Builders with TikTok
Under The Catalysts program, applicants will have the chance to win up to $250K in financial backing as well as mentorship and project assistance; applications are open until August 4, 2024 at 11:59 p.m. Eastern time.
Jun 26th, 2024
Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility. SPF is increasingly integrated into multifunctional products to offer better value.
Sunscreen Gets a Glow-Up: from Reef-safe to TikTok-approved
Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility.
Jan 29th, 2025
The BoldHue device can dispense 'a week’s worth of your perfect match in minutes' while minimizing overall cost and packaging/product waste.
BoldHue Nabs $3.37M in New Funding to Launch TikTok-viral Personalized Foundation Device
By personalizing foundation, BoldHue seeks to boost skin color inclusivity. "No more scouring foundations in Sephora and settling for a subpar duplicate," an official announcement boasts.
Jul 2nd, 2024
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