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News
e.l.f. Beauty Results Drive Up 2024 Full-year Forecast
The news comes following the company's closing of the acquisition of Naturium, which is expected to contribute approximately $48 million in net sales for the fiscal year.
Devices/Tech
Can AI Make Beauty More Inclusive?
"I saw brands wanting to do right by consumers but falling short, which is exactly where our journey with SeeMe Index began: a vision to bridge the gap between brands and consumers, ensuring that every individual is represented and acknowledged."
News
e.l.f. Cosmetics Partners with Latin Artist Manuel Turizo for New Single
A dedicated “o.l.c.” page on elfcosmetics.com allows fans to watch the video and then learn how to recreate the makeup looks using the Bold Bundle limited-edition collection.
Consumers & Markets
Makeup, Sephora, e.l.f., Specialty Beauty Retail Win in New Teen Survey
As in earlier surveys, e.l.f. Beauty, Inc. was the top cosmetics brand among surveyed teens, increasing 13 points year-over-year to a 29% of females.
Color Cosmetics
e.l.f. Cosmetics x Jennifer Coolidge Launch Dirty Pillows Lip Collection
"With the launch of Dirty Pillows, we're redefining what it means to be a mass cosmetics brand,” said Kory Marchisotto, CMO, e.l.f. Beauty.
News
e.l.f. Beauty Acquiring Naturium for $355M
The deal is expected to double e.l.f. Beauty’s presence in skin care to approximately 18% of retail sales.
Brick and Mortar
The Top Brands & Trends Driving Growth at Ulta Beauty & Sephora at Kohl's
Kohl's CEO Tom Kingsbury said, "Sephora at Kohl's continues to exceed our expectations, driving a total beauty sales increase of nearly 90% year over year."
News
e.l.f. Beauty's Q1 2024 Net Sales Spike 76%
“We are off to a terrific start in our new fiscal year with net sales growth of 76% and market share gains of 260 basis points in Q1," said Tarang Amin, e.l.f. Beauty's chairman and CEO.
News
e.l.f. Cosmetics Partners With Paralympian Anastasia Pagonis for 'Show Your(s)e.l.f.' Series
The series features inspirational stories from role models overcoming adversity to help bring more positivity, inclusivity and accessibility to the beauty industry.
News
e.l.f. Beauty's Fiscal 2023 Sales Jump 48%, Propelling Brand to #3 in Mass Color
The company's year-end fiscal 2023 cash and cash equivalents totaled $120.8 million, compared to $43.4 million at the close of fiscal 2022.
News
22 Beauty Brands Declared "Insurgents" by Bain & Co.
Interestingly, Bain points out that insurgent brands have raised prices far slower than their multinational counterparts, thereby narrowing the gap between their growth rates and those of these large competitors in 2022.
Event Coverage
P&G, Dyson, Target, Supergoop!, Paula's Choice & More: Who's Attending Beauty Accelerate Virtual 2023?
Beauty Accelerate is designed to connect the dots among emerging R&D advances, market and consumer trends, and supply chain innovations with focused discussions featuring newsmaker brands and retailers.
News
Indy 500 Driver Katherine Legge will Represent e.l.f. Skin at 2023 Race
As part of the brand partnership, the driver has created a vegan and cruelty-free routine with e.l.f. Skin products.
News
e.l.f. Cosmetics Debuts Digital Series 'Vanity Table Talk'
New exclusive episodes will be released each month through August on e.l.f.’s social channels, including YouTube, Instagram and TikTok.
Consumers & Markets
Teen Survey Reveals Gen Z's Beauty Spend Growing
Color cosmetics have eclipsed the skin care sector for the first time since 2020.
News
e.l.f. Beauty Launches Sticky Shop Merch Collection
e.l.f. is donating $100,000 and committing to up to $25,000 in proceeds from the Sticky Shop merch to the Whale and Dolphin Conservation.
Brick and Mortar
Ulta Beauty's 2022 Annual Revenue Surpasses $10B for First Time
In light of these results, Ulta Beauty is anticipating 2023 net sales of $10.95-11.05 billion, representing sales growth of 4-5%. It also anticipates opening 25-30 net new stores.
Event Coverage
CEW Unveils Women’s Leadership Award Honorees
Achiever Award Honorees include Nikki Eslami of Bellami Hair and Christina Fair, president of L’Oréal Dermatological Beauty Division, N.A.
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