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Illuminating, Glowing Skin and Deep Oiling for Hair: Google and TikTok Trends

What's on beauty consumers' minds? Our social media video report, Consumer Pulse, highlights top Google and TikTok trends; this time including illuminating and glowing skin, discoloration serum, deep oiling and more. Here's an overview.

Sephora.com will initially carry 13 HigherDOSE SKUs, including the Red Light Neck Enhancer, which addresses the visible signs of aging in the neck and decolletage areas.

HigherDOSE's Founders Dish on Sephora Expansion & Bringing Beauty Biohacking to the Masses

The brand launched its infrared sauna destinations in 2016 and has since expanded to at-home products designed to promote recovery, detoxification and relaxation.

Vanessa Hudgens' Know Beauty Relaunches with Glacial Bay Clay Mask

The formulation also includes pore-tightening kaolin and bentonite clay, lactic acid for rapid cell turnover and shedding of dead skin cells, and antioxidant/anti-inflammatory giant sea kelp to reduce redness and protect the skin barrier.

Participants come from around the world for nonstop meetings, screenings, skiing and partying in a picturesque, yet relatively cold and high altitude environment, all of which require beauty support.

Beauty Brands Can Star at Sundance

Although no beauty brands were official sponsors of this year's Sundance, some managed to get in on the action.

Trending: 3-in-1 Melting Balm, Lipoholics and Pancake Makeup

This week's Google Trends and insights include: a 3-in-1 makeup remover, brightening cleanser and hydrating mask; Lipoholics' The Nimble Comb; and a stroll down memory lane with pancake makeup from Max Factor. Read on for more.

WYOS features five travel-friendly stick format beauty products for skin, body and hair. The launch is in line with a growing embrace of solid-format/waterless beauty.

WYOS Launches with Waterless, Solid Hair, Skin and Body Care

The brand is launching February 7, 2023; to access the brand's presale, consumers must agree to share a pledge of values (POV), including "An Attitude of Gratitude," "A No Ghosting Guarantee" and "Connect with Respect."

Kindia Beauty Launches Biodegradable Face Mask Brand

The brand features the Aura Drip and Aura Bounce face masks.

The formulation utilizes Trigger Factor Complex 8 (TFC8) technology to optimize the restoration of damage, promote collagen production and enhance cellular renewal.

Augustinus Bader Launches The Face Cream Mask Restorative Formula

A 12-week clinical trial of 30 participants using the product for 20 minutes before rinsing off reportedly showed significant skin hydration improvement, skin tone evening, wrinkle reduction and firmer skin.

Montagne Gci2211 Lead

Consumers are looking to rediscover their whole, beautiful self

Although the holistic skincare approach spells more work than applying a product or showing up for a treatment, it also empowers consumers to assume full responsibility for their beauty, health and wellbeing.

Carlotta Jacobson, CEW president, said, 'Our annual Beauty Creators Awards, now their 29th year, underscore CEW's mission by celebrating beauty brands, innovative products and the people behind them. It's particularly exciting to be able to honor the winners in person—for the first-time since 2019.'

CEW Announces Winners of 2022 Beauty Creators Awards

The awards program honored the year's best and most innovative products across 33 categories from more than 1,000 entries, chosen by an esteemed group of the industry's most influential experts.

Lip plumping products (16%), lash extensions/false lashes (15%), skin-friendly foundations (13%; specifically stick foundation), eyeliner or brow stickers/stamps (11%), and brow pomade (10%) topped the list of new makeup product types tried by consumers for the first time in 2022; photo by Good Faces at Unsplash.

What Consumers Want from Beauty in 2023

The Benchmarking Company, through quantitative primary research studies spanning March to October 2022, asked thousands of U.S. female-identifying beauty buyers to share their views on new products.

The skin care line is designed for all ages and skin types.

Wethrivv Offering Maskād Consumer Line

The direct-to-consumer line uses the same science-based and clean-ingredient approach as the Maskād Pro Series.

A new report shows that Ulta Beauty significantly increased its foot traffic by capitalizing on the lipstick effect, which contends that consumers will indulge in discretionary purchases that don’t break the bank—like lipstick—in times of economic stress.

Lipstick Effect Fosters Foot Traffic at Ulta

A new report finds that Ulta Beauty boosted its foot traffic despite the economic downturn, capitalizing on cash-strapped customers’ needs to indulge in affordable luxury purchases.

The Acne Essential kit is designed for breakouts and acne-prone skin, to clean out pores. It is said to keep oil production in check and to leave soft, refreshed skin after daily cleansing.

Clean Your Dirty Face Presents Skin Care Kits for Men and Minimalists

Clean Your Dirty Face has created three sets of essentials to make caring for skin easier for consumers: the Goddess Kit, the Men's Essential Kit and the Acne Essential Kit.

The Zero Shine Cream's texture penetrates quickly and leaves a comfortable and matte film.

Gattefossé Reveals Clear Skin with 6 Anti-acne Solutions

To provide "cocooning" and rejuvenating moments, Gattefossé has developed six light and fresh skin care formulas: a mask, cream, anti-spot spray, targeted treatment for breakouts, serum and night cream.

The Express Hand Veil cares for your hands without leaving a trace of grease.

FanLoveBeauty Launching Express Hand Veil & Face Reboot Mask

Express Hand Veil was inspired by comedian and show host Steve Harvey who always uses a hand cream prior to his speaking engagements because of audiences' tendency to watch his hands when he speaks.

“e.l.f. was an early adopter in beauty on Twitch,” said Patrick O’Keefe, vice president of integrated marketing communications at e.l.f. Beauty. “We want to uplift and empower all creators in the gaming world through inclusivity, positivity, and accessibility. We are excited to continue to break boundaries at the intersections of entertainment, gaming and beauty.”

e.l.f. Cosmetics Launches Game Up Collection

Each Game Up product contains a secret code that can be redeemed for bonus points, gift cards and more.

Skin Proud's new Twitter chatbot promotes positivity, self-care and skin happiness.

Skin Proud Launches Skin Positive Twitter Bot

The Twitter bot will spend two weeks targeting any Twitter posts that use negative words about skin care and skin stress to provide tips and advice.