e.l.f. Cosmetics has launched the Game Up collection—featuring eight limited-edition products—where gaming meets makeup and skin care.
Each Game Up product contains a secret code that can be redeemed for bonus points, gift cards and more.
Products in the collection include:
- Eye Win Eyeliner Pot: A creamy, colorful, smudge- and crease-resistant eyeliner.
- Ready to Play Eyeshadow Palette: A 10-color matte and shimmer eyeshadow palette.
- Bonus Points Lip Gloss Mask: Features hyaluronic acid that reveals softer, smoother and more hydrated lips.
- Rez-Me Awakening Eye Cream: A hydrating eye cream that helps minimize the appearance of dark circles.
- Extra Life Kit: The kit includes an angled eye liner brush, blending eye brush, smudge brush, face sponge and face gems for hair, body and nails
- Gotta Nail Them All Kit: An eight piece vibrant color polish assortment.
- Shield Me Setting Mist: A blue light absorbing face mist and setting spray.
- Rez-Me Awakening Face Mask: A hydrating mask infused with hyaluronic acid to revive and nourish skin.
Game Up is available on elfcosmetics.com, at Target stores and on Target.com. It will be available at Shoppers Drug Mart and Shoppersdrugmart.ca on July 18, 2022.
“e.l.f. was an early adopter in beauty on Twitch,” said Patrick O’Keefe, vice president of integrated marketing communications at e.l.f. Beauty. “We want to uplift and empower all creators in the gaming world through inclusivity, positivity and accessibility. We are excited to continue to break boundaries at the intersections of entertainment, gaming and beauty.”
Ingredients: Eye Win Eyeliner Pot (Reboot): Isododecane, Trimethylsiloxysilicate, Polypropylsilsesquioxane, Synthetic Wax, Bis-Diglyceryl Polyacyladipate-2, Dimethicone, Ozokerite, Silica, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Lecithin, Phenoxyethanol, Polyglyceryl-3 Polyricinoleate, Isostearic Acid, Isopropyl Myristate, Ethylhexyl Palmitate, Tocopheryl Acetate, Ethylhexylglycerin. May Contain: Black Iron Oxide (CI 77499), DC Black 2 (CI 77266)(Nano), Blue 1 Lake (CI 42090).
