Old Spice Gets Nice With Hardest Working Collection


Old Spice is introducing a new product line, Hardest Working Collection, which offers Old Spice antiperspirants and body washes.

To meet demands of efficient body washes and sweat and odor protection, the Hardest Working Collection consists of Odor Blocker and Sweat Defense antiperspirant/deodorants and Dirt Destroyer body wash.

“Old Spice has a proven track record of delivering unrivaled protection,” said Janine Miletic, Old Spice brand director at Procter & Gamble. “Guys have come to know and love Old Spice for the premium scents we offer, and our current lineup delivers performance on parity with competition. With the launch of the new Hardest Working Collection, we’ve taken that performance up a notch.”

To support the collection’s performance claims, the company is relaunching its 1-800-PROVE-IT money-back guarantee for consumers to receive a full refund if they are not satisfied with their product or its performance.


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