NYX Professional Makeup is adding yet another facet to its digital marketing strategy.
According to a recent TechCrunch article, the brand has announced the impending launch of its app that will feature video tutorials by customers and beauty bloggers, allow users to leave product reviews, earn rewards, download stickers and have access to "shoppable content."
The article explains not only will the app serve as a third channel behind NYX's website and physical stores, it will serve as a "digital hub" by pulling together user-generated content and gathering data to help develop future product lines. The app will give users the ability to create a personalized beauty profile complete with personalized preferences determined by swiping right or left on photos.
For the full article please visit www.techcrunch.com