John LaBonty Joins Boldface Group

Boldface Group announced the appointment of John LaBonty as president and CEO.

LaBonty joins with a wealth of experience including vice president/general manager of international for Smashbox Cosmetics, where he grew gross revenue by more than 400%. LaBonty also has extensive mass-market consumer brand experience with Procter & Gamble and Tambrands. He has led multiple sales, marketing and general management organizations with both companies within North America and internationally. In addition to his extensive consumer experience, LaBonty was the vice president of sales and distribution for Citigroup's Latin America consumer division, where he oversaw a $2.3 billion organization of more than 10,000 personnel spanning 19 countries.

"We could not be more thrilled with the addition of Mr. LaBonty to lead the company. We are honored that Mr. LaBonty will be taking the helm and bringing the company vision to life," said Nicole Ostoya, the current CEO who will transition to co-founder and CMO of Boldface. "He brings excellent leadership, operational and financial expertise combined with significant international experience. A force to be reckoned with."

"I am delighted to have the opportunity to join Boldface Group and to assist Nicole and Robin in their vision to create the world's leading branding and licensing company. I am impressed with what they have created and am confident that we can bring their vision to reality." said LaBonty.

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