Kiss Me through the Phone

Following up its smile-rating app, Shiseido has released a new way to send kisses to anyone across any distance by using the company’s new Rouge Rouge Kiss Me app, released in the lead up to a new lipstick line of the same name.

Users simply invite their friends by SNS or shared URL, select names and pick one of 16 lip colors, then kiss the screen in sync with their selected partner. The kisses then “morph into a personalized illustration.”