essie collaborated with popular shows on the fashion calendar in order to promote its new nail colors and designs. The brand introduced its Spring/Summer ’17 collection at New York Fashion Week and will continue its partnerships with designers and talents like Alexander Wang, Altuzarra, Jenny Packham, Oscar de la Renta, Rag & Bone and Rebecca Minkoff.
essie will also be working with Monique Lhuillier and Michael Costello in order to expand the company’s reach and partner with newcomers like Band of Outsiders and Self-Portrait. Michelle Saunders, celebrity manicurist, Julie Kandalec, creative director at Paintbox Studio, and Rita Remark, essie global lead educator, will lead the essie team backstage. Together, the team created sophisticated looks that were ready for the runway.