Big-Time Color Cravings in the Salon Hair Care Industry


No doubt about it, in recent years consumers have had a major craving for color. 

According to a recent Kline Group blog post titled, “How Colorful is the Salon Hair Care Industry?” there have never been so many facets of color in the salon hair care industry. In fact, in 2016 coloration services were the largest service category for total salon service revenue, representing 31% with a growth of 7% for the year.

The Top 10 Fastest Growing Salon Service in 2016 (5 out of 10 were color services)

  1. Men’s lightening
  2. Balayage/hair painting
  3. Eyelash service
  4. Semi-permanent color
  5. Bleach and tone
  6. Beard services
  7. Body treatments
  8. Men’s coloring
  9. Conditioning treatments
  10. Braiding

The Top Three Fastest Growing Color Shades

  1. Silver shades grew 58%
  2. Bright color shades grew 26%
  3. Black shades grew 17%

The Top Three Color Care Shampoos Purchased by Salons

  1. Matrix Biolage Colorlast
  2. Redken Color Extend Magnetics
  3. Redken Color Extend

The Top Three Color Care Shampoos Purchased by Salons

  1. Matrix Color Obsessed Conditions
  2. Vibrant Sexy Hair Sulfate-Free Color Lock Conditioner
  3. L’Oréal Professionnel Mythic Oil Color Grow

The Top Three Salon Treatments

  1. Olaplex Hair Perfector No. 3
  2. Pureology Color Fanatic Hair Treatment Spray
  3. Redken One United Multi-Benefit Treatment

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