Madison Reed, which has experienced 12x increases in sales to new customers during the COVID-19 pandemic, is dipping into another growth area, male consumers. Announced on Father's Day, the company unveiled its male-centric brand, Madison Reed Mr.
A company Instagram post noted: "Think more pepper, less salt. Free of those harsh ingredients. Full of the good stuff to strengthen and protect hair. The best part? It takes just 10 minutes and boom! Done."