The owners and founders of It's a 10 Haircare, Carolyn Aronson and Jeff Aronson, have acquired acquired hair regrowth specialist Nisim and renamed the enterprise Arise Haircare.
The former Nisim's products featured a proprietary herb and amino acid blend, as well as the hair growth technology AnaGain; in its new identity, Arise Haircare will boast new packaging and imagery, as well as a revamped product lineup "tailored for a multitude of hair types all anchored by their new hair biofactors," according to an official announcement.
Arise will also launch TikTok campaigns centering around the forthcoming F.A.S.T collection, which set to launch in early 2024. The brand will also expand its distribution to tap into new growth.
"In acquiring Nisim, we recognized the power of its proprietary blend, a fusion of herbs and amino acids that is truly unique," said Carolyn Aronson. "The rebrand to Arise Haircare is a testament to our dedication to providing effective and transformative hair care solutions to a global audience."