Finalists for the #beauty20 Awards Have Been Announced


The #beauty20 Awards, meant to honor the most groundbreaking innovation in digital marketing by beauty brands, has announced the finalists for 2018. 

The award ceremony, which coincides with INNOCOS summit in Miami, will be held on February 4, 2018, in SLS South Beach Hotel. Voting is now open and will close on January 20, 2018. 

Irina Kremin, conference director of INNOCOS said, “The #beauty20 Awards are extremely competitive and the quality of the entries this year was very high. I would like to congratulate the people and organizations who have made it this far.”

The Finalists for the #beauty20 Awards

Best use of Instagram

  • Hynt Beauty
  • La Mer
  • Oribe Hair Care
  • OUAI Haircare
  • Soap & Glory USA

Best use of Facebook

  • eSalon
  • Mary Kay
  • Pravana
  • Wet n Wild
  • Wunder2

Brand with Best E-Commerce Website

  • BeautyKind
  • Curology
  • eSalon
  • Face Halo
  • Mary Kay

Best overall use of social media-beauty startup

  • Cotarde
  • Foreo
  • Made in Youthland
  • Prismologie
  • Skinfix

Best overall use of social media-beauty brand

  • Annmarie Skin Care
  • Curlsmith
  • Mary Kay
  • OFRA Cosmetics
  • Pravana
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