Revlon has announced an exclusive global license agreement with AllSaints Retail, Ltd. The agreement includes the development, marketing and distribution of fragrances and ancillary products.
AllSaints, a contemporary fashion brand established in 1994, creates apparel and accessories for men and women; it is perhaps best known for its biker jackets.
"We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection," said AllSaints CEO William Kim. "Revlon's strategic approach is perfectly aligned with our brand vision and global growth focus," he added. "As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, ready-to-wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes."
"We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent," said Serge Jureidini, president, Revlon, Elizabeth Arden and Fragrances at Revlon. "AllSaints' impressive footprint and customer-centric mindset is perfectly aligned with Revlon's strategy and our focus to accelerate our global business."