The Lash Lounge Appoints New CEO


Dave Keil has been appointed president and CEO of The Lash Lounge, the company has announced.

Keil brings extensive franchise experience to the role, most recently as CEO of Pure Barre, the nation’s largest barre fitness franchise. He has also held positions at The Honey Baked Hame Company LLC, Ecolab, General Mills and The Häagen-Dazs Shoppe Company.

Additionally, Keil will serve as operating partner of growth equity firm Franworth. Franworth was established to partner with and accelerate growth for emerging brands; along with The Lash Lounge, brands in the Franworth portfolio include Title Boxing Club and Spavia Day Spa.

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“I’m passionate about taking emerging brands to new heights, while providing business ownership opportunities for entrepreneurs around the country,” said Keil. “The Lash Lounge is embracing the value of a boutique system - capturing the demand for specialization, focused expertise, and development of a community with local ownership. The Lash Lounge combines a proprietary technique and world-class service in a luxurious setting, tailored to each guests’ unique eye structure. Eye treatments have been around for millennia, as eyes are the first thing we notice about one another, and The Lash Lounge is positioned as the market leader in this emerging space.”

The Lash Lounge founder Anna Phillips will assume a new role, that of Chief Innovation Officer; she will focus on developing innovative products and services and advancing the company’s stylist training programs.

The Lash Lounge is preparing for rapid growth—19 locations are currently open, while 300 more are in development; of those 300, 100 are slated to open their doors within the next year.

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