Shiseido Announces 'Record First Half' of FY 2017


Shiseido has released its financial results for the first half of fiscal year 2017. 

According to the company, net sales for the first half of 2017 reached ¥472.1 billion a 14.5% increase when compared to ¥412.3 billion during the first half of 2016. 

Shiseido credits this growth to the following

  • Its prestige business growing on a global level
  • Strong sales increase in Japan business, China business, and travel retail business, due to the effect of cross-border marketing
  • Two newly added brands, Laura Mercier and Dolce&Gabbana
  • Continued strength of the cosmetics business and start of recovery in the personal care business in Japan
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