Shiseido has released its financial results for the first half of fiscal year 2017.
According to the company, net sales for the first half of 2017 reached ¥472.1 billion a 14.5% increase when compared to ¥412.3 billion during the first half of 2016.
Shiseido credits this growth to the following
- Its prestige business growing on a global level
- Strong sales increase in Japan business, China business, and travel retail business, due to the effect of cross-border marketing
- Two newly added brands, Laura Mercier and Dolce&Gabbana
- Continued strength of the cosmetics business and start of recovery in the personal care business in Japan
