The&Collective has launched an influencer marketing agency to connect brands with social influencers who have gained significant traction on platforms such as YouTube, Facebook, Twitter and Instagram. According to a report from PR Week, the firm is working with Unilever's Secret and Dove brands.
Further reading: Who Should Own Brands' Social Media?
In The&Collective's own words: "We partner brands with up-and-coming and established digital influencers, offering new avenues for brands to grow advocacy, build loyalty and promote products."
Previously: Overcoming Social Media's Steep Learning Curve
The company will help digital influencers with "management of brand relationships," according to the company. It adds, "Unlike a traditional ‘talent management’ operation, we are not a middleman, we are the catalyst for content creation and manage all projects from start to finish."