Aveda announced the appointment of Shelley Simmons to vice president global communications Aveda, effective June 25, 2012. Simmons held positions at The Body Shop since 2000, most recently as its brand communications and values director, Americas. In that position, she built the public relations team for the U.S., Canada and Mexico, developed communications strategies and led internal communications, consumer events and social media efforts for the brand. Before that, she was the global head of public relations for The Body Shop International in the U.K., where she developed global public relations strategy, worked closely with company founder Anita Roddick and led press trips to Zambia, Namibia, Brazil, Guatemala and Nicaragua telling the story of fair trade producers and the brand.
Simmons also has held positions in communications at a nonprofit animal welfare organization, the British Film Institute and BBC Television and Film.