L’Occitane Joins Responsible Beauty Initiative


The L’Occitane Group has joined the Responsible Beauty Initiative (RBI), to “accelerate ethical, social and environmental performance and progress throughout the beauty supply chain.”

RBI is said to be “the world’s most-trusted beauty provider of business sustainability ratings.” The mission of RBI is to strengthen sustainable practices, improve environmental footprint and social impacts and maximize shared value across its collective supply chain. 

Powered by EcoVadis’ sustainability platform, RBI utilizes the platform as a common foundation to measure and benchmark supplier sustainability performance and engagement.

Other companies currently involved with RBI include Clarins, Coty, Groupe Rocher, L’Oréal, LVMH and Cosnova.

The initiative will aim to amplify L’Occitane’s and RBI members’ efforts to boost supply chain sustainability and ensure industry suppliers have sound ethical, social and environmental business practices in place.

Adrien Geiger, chief sustainability officer at L’Occitane Group and global head of L’Occitane en Provence, said, “We need to move towards greater resilience in all human activity, including in the way our economies work. As a family business, we have the chance to be able to think differently. Our goal is not to generate profit in the short term, but to create a company that will still be here in 100 years. Our partnership with EcoVadis and membership in the Responsible Beauty Initiative will help us further our efforts toward a ‘regenerative’ business, meaning to do business while restoring nature and protecting global biodiversity.”

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