Landsec has announced a beauty-themed event, "Be Your Beautiful," which will run across several retail destinations, commencing at Buchanan Galleries, Glasgow on June 26, 2021. The event will then move to Trinity Leeds, Bluewater Kent, St David’s Cardiff and Westgate Oxford in the following weeks, culminating at White Rose Leeds on July 31, 2021.
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The two-day themed event is part of a wider campaign shining a spotlight on beauty, cosmetics, health and well-being.
At each location there will be a giant digital scratch card machine that guests can play to be in with a chance of winning hundreds of prizes, as well as an "empowerment mirror" featuring designs and slogans from Instagram influencer "The Label Lady," Jemma Solomon.
The Westgate, Bluewater, and St David’s events will allow shoppers to donate unopened, unused toiletries and beauty products, which will then be distributed to good causes in local areas.
Bruce Findlay, managing director, retail at Landsec, commented: “This is a fantastic initiative that brings together the power of our brand partners along with our expertise in curating events that provide our guests with an experience that can’t get elsewhere. It’s a win-win for our brand partners, our guests and the community in which we operate. Through this type of activation, we’re creating a platform for our brand partners to thrive, and extending the role that our centres play in the lives of our guests”