Beautycounter has acquired the NUDE Skincare, Inc. and NUDE Brands, Ltd., which were previously part of the LVMH portfolio. The move aims to boost NUDE's product portfolio and international expansion.
NUDE's natural beauty products fit well within Beautycounter's array of "safer" skin care and cosmetics. Beautycounter parent Counter Brands U.K. will lead the international expansion of the two brands.
"Consumers have a right to know what is in the products they put on their skin, and they shouldn't be faced with a false choice between safety and effectiveness."
NUDE co-founder Ali Hewson will join the board of Counter Brands, LLC., and she and her husband Bono, the musician (U2) and social activist, will become investors in the company.
Bryan Meehan, NUDE's other co-founder, and global investor Paddy McKillen will also invest in the new brand partnership. Financial terms of the deal were not disclosed.
"Our mission is to get safer, high-performing products into the hands of everyone, and this acquisition advances that goal," said Gregg Renfrew, founder and CEO of Beautycounter. "Together we can deliver better products to more people across the globe. In reaching more consumers with both Beautycounter and NUDE, we can advance support for our movement in Washington. Ali and her team at NUDE share the same unwavering commitment to education, safer products, and better laws that will move the beauty industry forward worldwide. I am excited for what the future holds."
"We created NUDE because we wanted to develop beauty products that are as safe and natural as they are effective," said Hewson. "In Beautycounter, we found our company's soulmate. I couldn't be more thrilled about NUDE's partnership with Beautycounter and I am looking forward to working closely with Gregg and her team. Their commitment to transparency in ingredients is second to none and I hope it will soon be par for the course for more companies. Consumers have a right to know what is in the products they put on their skin, and they shouldn't be faced with a false choice between safety and effectiveness. Beautycounter is leading the movement for better beauty and I'm excited to be joining forces with them."