Dr. Bronner’s is certainly the perfect example of an activist brand, and now it has made a high-profile resignation from the Organic Trade Association over the organization's support for GMO labeling legislation "and general drift away from the core principles that drive the organic movement," according to the company.
(It should be noted that the OTA's members include Honest Beauty.)
As a result, the company has thrown its support behind the Organic Farming Association.
Meanwhile, the company has donated $250,000 to the Fairness Project to support campaigns to lift the minimum wage to $12 by 2020 in Colorado, Arizona and Maine; and $13.50 in Washington.
Dr. Bronner’s is also supporting the New Approach and the Marijuana Policy Project, with more than $660,000 for "responsible" cannabis legalization and regulation campaigns in California, Massachusetts, Maine, Arizona and Nevada.
The company is also working to support the Humane Society of the United States, giving $100,000 to the Yes on 3 campaign in Massachusetts "to end the cruel confinement of veal calves, egg-laying hens and pigs in that state."
“We are particularly thrilled to support the Rodale Institute’s new Organic Farming Association and the expansion of their regional teaching farms across the country, as well as participate in the North American General Assembly of the International Federation of Organic Agricultural Movements (IFOAM) at Expo East*,” said Dr. Bronner’s CEO, David Bronner. “We encourage all true organic companies, whether they choose to remain a part of the OTA or not, to support and participate in both."
Bronner continued, “Looking forward, Dr. Bronner’s is particularly keen to help power and coordinate the animal welfare and regenerative organic movements, in their common aim to end the horribly cruel and unsustainable factory farming of animals, fed by monoculture deserts of carbon and water intensive grain. One-third of the Earth’s surface is covered in arable farm and range land. Regenerative practices can restore soil health and organic matter relatively quickly, and coupled with a global commitment to eating much less but much more humane and sustainably raised animal products, can also significantly mitigate climate change.”