High Ridge Brands Co. has acquired oral care company, Dr. Fresh. This new venture will expand High Ridge Brands’ portfolio from personal cleansing and hair care companies and into the oral care category.
The terms of the transaction were not disclosed, however it was acquired from a private equity fund that was co-advised by NexPahse Capital, LP and Moelis Capital Partners LLC.
James Daniels, president and CEO of High Ridge Brands, said, “We are delighted to announce this acquisition which brings well-known, trusted oral care brands such as Reach, Firefly, and Dr. Fresh to our portfolio. In today’s economy, consumers are looking for ways to stretch their budgets without compromising quality and performance. The Dr. Fresh transaction will help further solidify our position as the 'champions of value,' providing our retail partners and the consumers they serve with innovative, benefit-rich personal care products at a compelling value. We are excited to welcome the Dr. Fresh team to the High Ridge Brands family.”
CEO of Dr. Fresh, Doug Corbett explained, “Over the last four years, the MCP/NexPhase team has worked closely with Dr. Fresh’s founder and company management to achieve our mutual goal of building the largest independent branded oral care company through organic growth initiatives and strategic acquisitions. We believe the company is poised for continued growth and success with High Ridge Brands.”