Mini Bloom Announces New Investor, Jacey Duprie

Mar 15th, 2022
Jacquelyn Mueller, associate editor, Global Cosmetic Industry
The official partnership was driven by Duprie’s experience using Mini Bloom’s Fresh N’ Clean 2-in-1 Hair and Body Wash on her 3-year-old daughter, June.
The official partnership was driven by Duprie’s experience using Mini Bloom’s Fresh N’ Clean 2-in-1 Hair and Body Wash on her 3-year-old daughter, June.

Natural baby care brand Mini Bloom has announced its new investor and brand advisor, Jacey Duprie, AKA Damsel in Dior. The size of the investment was not disclosed.

Previously: Kiss Kiss Goodnight Offers Nighttime Skin Care for Mother and Baby

Duprie will advise Mini Bloom on marketing initiatives including social media strategy, community building, events and blog development. 

The official partnership was driven by Duprie’s experience using Mini Bloom’s Fresh N’ Clean 2-in-1 Hair and Body Wash on her 3-year-old daughter, June. Following each of Duprie’s initial promotions of Mini Bloom’s non-toxic baby care products, the brand experienced a significant uptick in sales, social media followers and overall traffic across its digital channels.

More in News
Cherish Brooke Hill is a distinguished international makeup artist based in Los Angeles renowned for her sophisticated utilization of color and consistently achieving flawlessly radiant skin.
Haus Labs by Lady Gaga Names Cherish Brooke Hill Global Color and Complexion Ambassador
She will be working closely with the Haus Labs product development, creative, education and marketing teams. Haus Labs' socials will offer exclusive insights into her techniques and POV for achieving both red-carpet and “everyday artistry."
May 15th, 2024
The Independent Beauty Association is seeking a director of business development to help the organization boost memberships, sponsorships and more.
The Independent Beauty Association is Seeking a Director of Business Development [job alert]
"We are seeking a highly motivated and results-driven Director of Business Development to join our team that must have sales experience in the beauty and personal care industry with B2B experience preferred."
May 15th, 2024
Curious about the latest trends in Beauty and Personal Care innovation? [download free report]
Sponsored
Curious about the latest trends in Beauty and Personal Care innovation? [download free report]
Step into the future with Accupac’s 2024 annual beauty and personal care trend report. As an industry-leading development and manufacturing partner with 50 years of experience, Accupac understands the core priorities of consumers and brands.
Mar 22nd, 2024
'My entire career I've been looking for products that are engineered for performance and built for me as a professional athlete, but that are not detrimental to my body or the planet,' said Slater. 'With Freaks of Nature, we've finally cracked that code, enabling athletes to go harder at their sport for longer.'
Surfer Kelly Slater's Freaks of Nature Sustainable Skin Care Brand Defends the Microbiome
The new brand is designed for "outdoor enthusiasts + athletes," per Freaks of Nature, and preserving the environment.
May 10th, 2024
Three Ships Beauty co-founders Laura Burget and Connie Lo.
Three Ships Beauty Raises $2.5M
Recently, the brand launched its First Light Vitamin C + Caffeine Eye Cream, which reportedly sold one unit every 30 seconds on launch day.
May 10th, 2024
Author Ada Polla at left in 2015 with an intern. Polla writes, 'Our industry thrives on newness—we overemphasize new and underemphasize core.'
9 Takeaways from 20 Years of Brand Growth
While we have 20 years under our belt, it often feels like we are still a startup.
May 9th, 2024
Wolf, who began his career as a hairdresser, will be responsible for oversight of Bumble and bumble and direct responsibility for Aveda.
The Estée Lauder Companies Names Shane Wolf to Lead Aveda and Bumble and bumble
Wolf, who began his career as a hairdresser, will be responsible for oversight of Bumble and bumble and direct responsibility for Aveda.
May 9th, 2024
Once you’re on-shelf, the only thing that really matters for you and the retailer is sales velocity. Velocity is the number of units or dollars your brand does in a given time period. To understand what velocity is needed, you need to understand the expectations of your new partner.
Everyone Wants to Be Omnichannel: Here’s How to Succeed
Beauty brands need to ask themselves key questions and ensure they’re ready to go on-shelf amid shifting market realities.
May 9th, 2024
'I am thrilled to join a fantastic team, savvy founder, and innovative business backed by one of the best strategic partners in the clean beauty space, Sandbridge Capital,' said de Metz. 'Our vision is to bring ingredient transparency and safer products to fine fragrance consumers globally, and I look forward to building the future of beauty with Henry Rose.'
Henry Rose Names Laure de Metz as CEO
"I am thrilled to join a fantastic team, savvy founder, and innovative business backed by one of the best strategic partners in the clean beauty space, Sandbridge Capital," said de Metz.
May 8th, 2024
The Ideation Space is said to reflect the company's commitment to delivering speed, innovation and 360° industry know-how.
Cosmo International Unveils C3 Fragrance Accelerator Division in New York City
The Ideation Space is said to reflect the company's commitment to delivering speed, innovation and 360° industry know-how.
May 8th, 2024
Il Makiage and SpoiledChild owner Oddity has posted Q1 net revenue of $212 million, up 28% year-over-year.
Oddity Q1 2024 Sales Show No Slowdown for the SpoledChild and Il Makiage Owner
Looking ahead, the company expects to generate more than 20% revenue growth and more than 20% adjusted EBITDA margin for full-year fiscal 2024. This includes a net revenue range of $626-635 million.
May 8th, 2024