L’Oreal brands Garnier, L’Oreal Paris, Maybelline, NYX Professional Makeup and Essie will all be available to buy in the U.K. through its gift boxes.
After the #TikTokMadeMeBuyIt hashtag sparked interest in products from L’Oreal UK and Ireland, the brand has decided to team up with Tik Tok creators to sell gift boxes with a selection of its products directly via the Tik Tok shop, according to Internet Retailing.
According to the publication, L’Oreal is the first brand to use official #TikTokMadeMeBuyIt branding.
L’Oreal brands Garnier, L’Oreal Paris, Maybelline, NYX Professional Makeup and Essie will all be available to buy in the United Kingdom through its gift boxes.
Creator partners include Kirsty Bell and Dolli, who have curated their own boxes.
