Shiseido Launches J-Beauty Show

Apr 27th, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

Pictured is a still from the J-Beauty Show on Youtube.

Pictured is a still from the J-Beauty Show on Youtube.

Shiseido has launched its J-Beauty Show on YouTube, hosted by Candice Kumai, New York Times bestselling author, TV personality and wellness guru.

Each episode features a curated routine of Shiseido products and Japanese wellness secrets.

In addition, the episodes give an inside look behind the brand, its products and history.

Shiseido has released three episodes of the J-Beauty Show so far.

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