e.l.f. Beauty Names New Chief Brand Officer

Jun 10th, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

Laurie Lam brings nearly 20 years of beauty experience to e.l.f. Beauty.

Laurie Lam brings nearly 20 years of beauty experience to e.l.f. Beauty.

e.l.f. Beauty has named Laurie Lam as its new chief brand officer. Lam had previously been at the consumer products division of L'Oreal.

Lam succeeds Gayitri Budhraja, who will be leaving in early July 2022 to pursue her passion in wellness.

Kory Marchisotto, chief marketing officer, said in an official statement, "We are excited that Laurie has joined our team of superheroes. Laurie’s diverse background across multiple global marketing and business development functions in our industry will be key as we unlock our next chapter of growth.”

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