Guide Beauty has named Selma Blair its chief creative officer, joining as a partner and taking a leadership role in product and brand development for the company.
Previously: The Beauty Health Co. Appoints Bluemercury Founder to Board of Directors
Blair will help the brand to accelerate its mission to expand inclusivity in the world of beauty through thoughtful, universally designed products for everyone.
Guide Beauty is also introducing its new makeup brush collection utilizing its patented Guide Ring to steady the hand and make application smooth and easy, as well as its first eyeshadow palette that has been designed with Blair to showcase beautiful, easy-to-wear neutrals.
Blair, founder Terri Bryant and the Guide Beauty team are currently developing additional universally-designed makeup products to improve the lives of makeup users.
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Bryant said, "We are proud to welcome Selma to the family. Her devotion to creative expression and advocacy for all people fits perfectly with Guide Beauty’s mission and practice of universal design. When we design with all people in mind, we create the best products for everyone. From the novice to somebody who has challenges with movement or strength and even the professional makeup artist on set, Guide's products enhance the lives of makeup users everywhere."
Blair, who revealed her diagnosis of multiple sclerosis in 2018, said, "When I first held the Guide Wand, I immediately felt more confident than I ever had with a traditional pencil liner and found myself looking forward to doing my own makeup for the first time in a long time. Upon meeting Terri, we bonded instantly over our mutual love of makeup and its ability to transform a face and a day. I’m thrilled to join her and Guide to create and advocate for a more inclusive world of beauty.”
