Report: Waam Cosmetics Receives 5M Euros Investment

Jun 28th, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

The brand recently launched a new product line called Magic Powders.

Waam Cosmetics has received an investment of 5 million euros from We Positive Invest 2 fund (Arkéa Capital) and Karot Capital, according to TechInkers.

Waam Cosmetics reportedly plans to strengthen its teams and accelerate development in Europe.

The brand recently launched a new product line called Magic Powders, which includes toothpaste, shampoos and facial cleansers that are composed of 100% active ingredients of natural origin.

The Magic Powders collection is recyclable and offers refillable packaging.

BeautyCares DreamBall Celebrating 35 Years of Look Good Feel Better

Look Good Feel Better's BeautyCares DreamBall: a Night of Hope and Celebration

The DreamBall will take place on October 10th, 2024, at Gotham Hall in New York City. This invitation-only event brings together the beauty, fashion, and media industries.

Echioseb™, adaptogen sebum controller [free sample request]

Echioseb™, adaptogen sebum controller [free sample request]

Harnessing botanical adaptogenic power for an oily scalp harmony.

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SCC Announces Award Recipients to be Honored at Annual Meeting

Irwin Palefsky, Paul Lawrence, Ph.D., Krupa Koestline, Cathy Anglin, R. Randall Wickett, Ph.D. and Tyler Jensen will be awarded for their service, dedication, innovation and more at the SCC Annual Meeting, to be held Dec. 11-13, 2024, in L.A.

Tara Simon will assume the role of president, North America, effective January 1, 2025.

The Estée Lauder Companies Splits North America President Role Between Digital & Brick-and-mortar

Simon, an Ulta alumna, will focus on executing the company’s North America brick-and-mortar channel strategy, including specialty-multi, department stores and free-standing stores.

“We’re thrilled to welcome Dave, whose expertise and passion will undoubtedly support L’Oréal’s continued digital transformation,” says Han Wen, chief digital and marketing officer for L’Oréal USA.

L’Oréal USA Appoints Dave Kersey SVP of Media to Support Digital Transformation

L’Oréal recently noted, "We are now entering a second phase of the digital revolution, one that offers new ways of building a special relationship with our consumers and developing new products and services."

Dr. Squatch's Squatch Scrubber exfoliating grooming tool that pairs with the new Natural Body Wash. On its own, the scrubber is available for $19, or with the purchase of an 8 oz four-pack ($40) or 14 oz two-pack ($30) for $9.50.

Sydney Sweeney is Dr. Squatch's Body Wash Genie in Campaign Upending the Men's Body Wash Category

While the brand is focused on natural materials, the reality is that more than half of men have no clue what ingredients are in their current body wash.

'Over the years, Euroitalia has proved to be an excellent partner with whom we have built a very successful path, launching iconic products that have become benchmarks in the fragrance market,' says Massimo Ferretti, president of Aeffe Group.

Euroitalia Acquires Beauty & Fragrance License for Moschino from Aeffe

Upon completion of the deal, Euroitalia has already paid an initial 39.6 million euros. The remaining portion will be paid on November 29, 2024.

Seen Hair Care Nabs $9M Funding, Oak Essentials Gains Dual Funding: Beauty Investment Roundup

Oak Essentials' latest range, Soon, will reportedly be housed in these same environmentally conscious containers.

Trifolium pratense growing in Biomecell

Orius Inaugurates Pilot Facility, Prepares to Industrialize Precision-farmed Botanicals

The launch of this pilot marks the beginning of Orius' industrialization, with plans for the construction of a larger-scale plant to produce botanical raw materials and ingredients.

blue sky welcome to NJ highway sign

Sharon Personal Care Establishes NJ Facility Securing U.S. Cosmetic Ingredient Supply

Sharon’s most popular ingredients, which are currently shipped to North America from facilities in Italy and Israel, will be stored at the new warehouse.

Emerging AI technologies will allow small brands to operate leaner teams than in previous indie beauty eras; at the same time, the rapid gathering of customer insights can help brands quickly migrate from direct-to-consumer to wholesale/physical retail.

Beauty's Innovation Slowdown is Poised to Drastically Reverse

"Personal care brands embracing innovation ... are 2.5 times more likely to see overall sales growth compared to those with stagnant or declining innovation sales," claims a recent NIQ report.