L'Attitude Ventures has awarded Nopalera—a line of luxury Mexican botanicals for bath and body—Latino Startup of the Year during its Match-Up event. Since last year's Match-Up, L'Attitude Ventures has invested $16 million in Latina/o change-makers.
The Match-Up program comprises founder showcases, investor thought leadership, capital match-making and a pitch competition for L'Attitude Latino Startup of the Year.
L'Attitude Ventures reviewed hundreds of showcase submissions and ultimately invited 23 companies to attend the event. L'Attitude selected Mooch, Cleverman, Mavity and Nopalera to compete on the main stage for Startup of the Year Award.
Kennie Blanco, L'Attitude Ventures general partner and chief investment officer, said, "Our investment in Nopalera is grounded in Sandra's bottom-up product knowledge, data-driven discipline, and unwavering vision and drive to lead with cultural and personal authenticity. We are excited to bring the entire ecosystem of LAT VC to expand her growth, distribution, and success."
!['Mented is a very strong addition to the West Lane platform of beauty and wellness businesses, and we are excited to work with [co-founder] KJ [Miller] and the team to continue providing high quality products to Mented's loyal customer base,' said Michael Wentz, a vice president at West Lane.](https://img.gcimagazine.com/files/base/allured/all/image/2024/04/370162342_682917563865368_4553016856103776370_n.66268d872fb63.png?auto=format%2Ccompress&fit=crop&h=191&q=70&rect=0%2C0%2C1080%2C1080&w=340)
