Beekman 1802 has launched its Kindness Holiday Shop and Live Rocket-powered livestream event at the Seaport in Manhattan.
The pop-up shop opened to the public on November 29, 2022 at Live Rocket Studios at 22 Fulton Street.
The livestream shopping event will take place on Thursday, December 1, at 6 p.m. ET, and will be streamed online at www.beekman1802.com.
The Beekman 1802 Kindness Holiday Shop and livestream shopping event will feature exclusive deals and gifts.
Beekman 1802's CMO, Brad Farrell said, "Mark [Bozek, Live Rocket's founder and CEO] was instrumental in launching Beekman 1802 on television and establishing our loyal following which has contributed to our current reign on QVC and HSN. We are excited to be working with Mark and his team to combine an immersive retail and digital experience in a way that's never been done before. Adding Firework to the collaboration combines years of visionary expertise on all things video commerce."
Vincent Yang, co-founder and CEO of Firework, said, "In just one hour, a record 40,000 live viewers joined our first LiveRocket.com livestream. We're excited to build on that success in partnership with Beekman 1802 and show the world what video commerce should look like—embedded directly within a brand's own website."
Bozek added, "While many brands are attempting to drive incremental revenue via livestream, Beekman 1802 has been at the forefront of livestream shopping and successful in driving both real-time sales and viewership. Combined with Live Rocket's first record-breaking livestream powered by Firework last summer, we look forward to this unique combination-activation."