L’Oréal USA has named Rahquel Purcell its chief transformation officer, North America, the first executive to hold this position in the region. She previously held the role as chief operations officer, North America.
Purcell will drive an ambitious transformation agenda to adapt and evolve L’Oréal’s operating models for the future, including core processes, ways of working, organizational design and business tools.
David Greenberg, L’Oréal USA’s CEO and president of North America, said, "As the largest subsidiary of L’Oréal Group, our ability to proactively respond to the changing landscape of the market is key in driving our continued growth and industry leadership. The development of the transformation office under Rahquel’s leadership is an opportunity to continuously drive an ambitious, strategic evolution of our business model across operations and functions, organizational design, core business tools and more.”