Elizabeth Arden has named Frédéric Laffort to the new role of vice president EMEA prestige, digital and travel retail; he will also join the company’s EMEA leadership team.
Laffort, based in Geneva, will report to Charles Waters, president international. The executive has more than 25 years of experience in the luxury sector at Procter & Gamble, Elizabeth Arden and Safilo.
“I am delighted to welcome Frédéric to this key position,” said Waters. “His proven track record within omni-channel growth, DTC and e-commerce, digital transformation and consumer insights will be invaluable as we embark on our next business chapter. Going forward, global travel retail has been identified as a key priority for the Elizabeth Arden brand. I am confident that Frédéric’s expertise and wealth of experience within this channel will help us to achieve our ambitious international objectives.”