Eurazeo has completed its minority investment of approximately €25 million in Ex Nihilo, alongside co-founders Sylvie Loday, Olivier Royère and Benoît Verdier who have become majority owners.
Ex Nihilo has earned global recognition for its widely successful Fleur Narcotique perfume.
The brand leverages technology through its Osmologue machine—a high-precision fragrance blending system— to offer new-age personalization services to customers allowing them to customize existing fragrances.
Laurent Droin, managing director of Eurazeo, brands, said, "We have targeted the niche fragrance space given trends towards premiumization driven by consumer aspiration for uniqueness and experiences. Ex Nihilo—through its high-quality products, brand authenticity and selective distribution—is ideally positioned to benefit from the current market momentum. We are delighted to partner with co-founders Sylvie Loday, Olivier Royère and Benoît Verdier and their team to support the international growth of the company."
Sylvie Loday, Olivier Royère and Benoît Verdier, co-founders of Ex Nihilo, added, "The partnership between Ex Nihilo and Eurazeo is an organic relationship rooted in shared values and a mutual vision for the future. We recognize Eurazeo's unwavering commitment to fostering growth and innovation, aligning seamlessly with Ex Nihilo's dedication to pushing the boundaries of luxury fragrance. We aim to elevate the industry to new heights, delivering unparalleled experiences to our discerning clientele. We are excited about the extraordinary milestones we will achieve together."