The addition of this brand complements the local portfolio of Henkel Consumer Brands in China by covering a white spot in the premium retail segment.
Vidal Sassoon generated sales of more than 200 million euros in fiscal year 2022-2023.
Henkel CEO Carsten Knobel, said, "As part of our strategic growth agenda, we are pursuing targeted acquisitions to actively shape and strengthen our portfolio. The transaction will be a step-change for our consumer brands business in China, providing the opportunity to further scale our business in one of our core categories in this attractive, growing market."
Wolfgang König, executive VP Henkel Consumer Brands, said, "We are excited about the opportunity to add this strong brand to our portfolio. It perfectly fits our strategic focus of expanding our competence in hair beyond our existing brands in the professional and retail space. With this acquisition, we are able to offer a complete portfolio of hair innovations to consumers in China—across Schwarzkopf, Schwarzkopf Professional, Shiseido Professional, as well as Vidal Sassoon."