Leadership News: Hairstory CEO, Glaze General Manager

Said Dabbagh (left) and Dina Rosenbloom.
Said Dabbagh (left) and Dina Rosenbloom.

Hairstory has named Dina Rosenbloom its chief executive officer. 

Under Rosenbloom's leadership, Hairstory plans to expand its streamlined collection of products with a focus on the cleansing, conditioning and treatment categories. In addition, the brand will continue to support hairdressers both personally and professionally and will launch a pro rewards program.

She joined Hairstory in 2023 as chief marketing officer.

Rosenbloom succeeds Harley Butler, who was appointed CEO in July 2023.

Rosenbloom said, "As the new leader of Hairstory, my mission is to continue and progress our commitment to sustainability and simplicity in hair care, focusing on creating high-quality, environmentally responsible hair care solutions that prioritize the well-being of our consumers, hairdressers and the planet."

Glaze Appointment

Said Dabbagh has been named general manager of the Glaze brand within the Waldencast Ventures portfolio, where he will be tasked with expanding Glaze's presence across the United States and focus on cultivating strong partnerships with retail giants such as Target and Amazon.

Additionally, he will lead efforts to launch Glaze into new international markets, driving global brand recognition and market penetration.

Prior to this new role, Dabbagh was CMO at Fekkai brands where he was responsible for driving the overall strategy, planning and operations for marketing and digital innovation. 

Ross Nutter, managing director Waldencast Ventures and Brands, said, "We are excited to have Said join the Glaze family, bringing with him a great experience in hair and a remarkable track record in scaling some of the most exciting brands in beauty. Said's charismatic personality is highly energizing and we are confident he will help take Glaze to a new level as we fast track growth in the U.S. and beyond."


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