Menopausal beauty brand Womaness is entering select Ulta Beauty stores and online as part of The Wellness Shop, Ulta's self-care and wellness platform. The move ratifies the growing menopausal care movement, which has generated new ingredient and brand innovation.
Report: New menopausal care ingredient technology.
Womaness will offer seven products at Ulta, including Me.No.Pause. Menopause Relief Supplement, Let Me Sleep Supplement, Active Glow Supplement, The Works Smoothing All-Over Body Cream, Let's Neck Neck and Décolleté Serum, Coco Bliss Vaginal & All-Over Moisturizer, and Fountain of Glow Vitamin C Facial Serum. Each product retails for less than $40.
Womaness was co-founded in 2021 by Sally Mueller and Michelle Jacobs, who designed the brand to address the more than 50 million women approaching or in menopause, which can cause issues such as hot flashes, sleep issues, light leakage and fine lines.
"Our mission from day one has been to change the conversation around menopause and the women experiencing it," said Jacobs. "We want to be the first brand women think of when they think of menopause, offering them a collection of innovative products that address the most common (and often taboo) symptoms."
"We're thrilled to be offering Womaness solutions to the Ulta Beauty guest," said Mueller. "We're here to make it easier for women in menopause to shop in the places they love to find the products they need to feel unstoppable. It's a powerful moment that Ulta Beauty has recognized that women in this stage deserve to take up more space both in life and on shelves at retail."