Bubble Skincare has reportedly enlisted Centerview Partners, an investment banking advisory firm, to explore a potential sale.
Centerview has been involved in deals regarding other hot brands, including Augustinus Bader, Dr. Squatch and Il Makiage, as well as deals involving legacy players such as Kenvue and Revlon.
In July 2025, Global Cosmetic Industry reported that legacy beauty companies may seek growth by selling off weaker brands and acquiring faster-growing upstarts.
Bubble has been an industry darling, propelled both by its appeal to the burgeoning Gen Alpha shopper, as well as its cross-generational relevance.
In February, Bubble founder Shai Eisenman noted, "The industry moves fast. New products, new trends, new ingredients—there’s always something. But for younger consumers, that kind of constant change isn’t always a good thing. What they need isn’t more, it’s clarity."
We will update this story as new information becomes available.
