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First Fully Recycled Lip Component Launches at Sephora

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Āether Beauty's Radiant Ruby Lip Crème, available at Sephora, is a fully recycled lip component.

The launch of Āether Beauty’s 12-color Radiant Ruby Lip Crème line at Sephora marks the prestige beauty industry’s first fully recycled lip component.

Previously: Drunk Elephant Launches Sephora Exclusive Overnight Mask

Āether Beauty creates clean formulas comprised of natural ingredients and non-toxic, synthetic ingredients combined with plants, and employs zero-waste packaging.

Related: Ethical Beauty That Stands Out

Radiant Ruby Lip Crème is a super-hydrating blend that falls between a full-color liquid lip and a wet lip gloss. Its core ingredients are organic rose hip oil, which adds hydration and moisture; elderberry fruit and plumeria flower oil extracts, which also hydrate the lips; and ruby powder, which nurtures and softens the lips while protecting them against environmental stressors.

The line is vegan, cruelty-free, gluten-free and comes in recyclable packaging. The products are sustainably packaged using FSC paper and soy inks, and the packaging is made from 100% recycled plastic.

Radiant Ruby Lip Crème colors:

  • Balance - peachy nude
  • Protect - mauve nude
  • Motivate - tea rose
  • Dream - rose cedar
  • Manifest - petal pink
  • Passion - magenta
  • Ruby - blue red
  • Self Love - pink tulip
  • Power - red brick
  • Inspire - strawberry red
  • Queen - royal purple
  • Confidence - mahogany