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Jamie Kern Lima Leaving IT Cosmetics on a High Note

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Three years after its acquisition by L'Oreal, IT Cosmetics founder Jamie Kern Lima is leaving the company. The news was announced on Lima's Instagram feed. The company was acquired in 2016 for a reported $1.2 billion and has doubled its sales under L'Oreal, expanding to more than 20 markets and 300 products.

Lima has been honored by organizations such as CEW and has acted as a thought leader in a more inclusive beauty industry.

She has also been a QVC all-star, logging countless hours on the platform.