Recent in Markets & Trends (page 1 of 41)

[video] Schwarzkopf is 'Taking Influencers to the Next Level' with Bliss of Gliss Campaign

"We are taking influencers to the next level by casting them as talent in all our communication touchpoints and leveraging the latest digital capabilities."

Why Brands Must be Conscious of Web Accessibility

A woman—who is legally blind—alleged that Glossier failed to create an accessible website and that she "encountered multiple access barriers." She has since filed a class-action lawsuit.

Snap it, Shop it: Clairol Utilizes Snapchat's Shoppable Lenses

"This partnership delivers a seamless experience that gives individuals the opportunity to try, share and buy their Color Crave products directly from the app."

Endure Organic Under-Eye Therapy Gel Pads by Endure Beauty

The under eye pads are meant to relieve puffiness and swelling as well as diminish dark circles. According to Endure Beauty, after regular use over time they can even help to visibly reduce the appearance of fine lines and wrinkles.

Recess Wants to Change the Way You Freshen up

Founder and CEO, Jackie Stauffer, explained that the idea for easy-to-use personal care wipes was found "at the intersection of personal care, fitness and travel."

What Consumers Expect from Skin Care in 2018

The report, titled "Segmenting Consumer Skin Care Expectations," analyzed data from Euromonitor International’s 2017 Beauty Survey of online consumers in 20 markets.

Bath & Body Works Debuts Water, new Hyaluronic Acid Body Care Collection

"Our clinically-tested Water collection's main purpose is to instantly replenish skin's moisture—a key benefit we're thrilled to bring to our already-robust offering of hydrating body care products."

Like A Virgin Hair Mask by Coco & Eve

The mask is meant to strengthen, treat, condition, and add shine in 10 minutes.

Beach, Please! Fenty Beauty is Ready for Summer 2018

Beach, Please! Summer 2018 collection, second release, includes the Killawatt Foil Freestyle Highlighter Duo, the Island Bling 2-in-1 Liquid Eye Shimmer and the Summer Daze & Summer Nights Iridescent Lip Luminizer Trio.

Sunny Disposition: Sun Care Products Among Fastest-Growing in Professional Skin Care

This growth was mainly driven by the growing demand for sun protection as marketers, physicians and estheticians increasingly push the use of daily SPF.

Banana Boat Announces Sunscreen Line with 25% Fewer Ingredients

The products are available in sport, kids and baby formulations and are offered in both lotion and spray formats.

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