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Sephora China x Dada Partner on 1-hour Shopping Services

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Sephora China's partnership with Dada Group will expand its on-demand shopping and rapid delivery capabilities.

Dada Group will provide Sephora China with local on-demand one-hour shopping services. When consumers order via the JDDJ app or mini program, beauty products are delivered from the nearest Sephora store within one hour by Dada Now's riders.

Seventy Sephora stores in China have launched on the JDDJ platform, covering first and second tier cities. These Sephora stores will be simultaneously online with JD.com.

By the end of 2021, all Sephora stores in China will be integrated both on JDDJ and JD.com.

JDDJ also supports Sephora's omnichannel operations via its JD Beauty platform to offer on-demand retail by assisting in product management, digital marketing, targeted user operations and order fulfillment optimization.

It also provides an integrated online-to-offline retail solution.

More than 3,400 beauty stores have launched on JDDJ, per a company announcement, including partnerships with Watsons, Gialen, Innisfree, The Colorist and Wow Colour.

During the recent 618 shopping festival (June 1-18, 2021), sales of beauty products on JDDJ increased by more than double when compared to the same period last year.

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