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Tik Tok x L'Oreal Test e-Commerce Function

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Products can be purchased through short video posts, livestreams and listings on Tik Tok.

L’Oréal has partnered with Tik Tok to test e-commerce within the app, per DigiDay.

Related: Estee Lauder Joins Tik Tok

Customers can purchase products directly from the accounts of Garnier and NYX Professional Make-Up.

On the brand's pages, products can be purchases from short video posts, livestreams and listings in Tik Tok's Product tab.