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Ulta to Open Its First Store in Manhattan

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As Ulta Beauty continues to rapidly grow and expand, it has set its sights on a Manhattan location, a first for the company.

Located at East 86th Street and Third Avenue on the Upper East Side, Ulta’s newest store is set to share a neighborhood with other beauty retailers including Sephora and Bluemercury.

The company has previously stated that it believes “it will double its market share in the next few years, in part by expanding stores (by 1,400 to 1,700) boosting e-commerce to a $1 billion business and boosting store productivity.”