Top 14 Drug Store Beauty Brands

Although a recent study shows that as a result of the pandemic, women are making changes to their daily routines including ditching makeup, Thinknum has reported that drug store beauty brands have been on the rise with consumers, particularly at Target and Walgreens. Those with larger footprints stand to gain.

Further reading: Beauty Matching Engine: Predictive & Personalized Retail

The Top 14 beauty brands at Target (by SKUs):

1. e.l.f
2. L'Oreal
3. Burt's Bees
4. Sonia Kashuk
5. Dove Beauty
6. SheaMoisture
7. Maybelline
8. Pantene
9. Pacifica
10. NYX
11. Olay
12. Yes To
13. Aveeno
14. Covergirl

 The Top 14 beauty brands at Walgreens (by SKUs):

1. L'Oreal
2. Maybelline
3. Covergirl
4. Neutrogena
5. Revlon
6. Soap & Glory
7. No7
8. Wet n Wild
9. NYX
10. Burt's Bees
11. SheaMoisture
12. Aveeno
13. Rimell
14. Olay