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Top 14 Drug Store Beauty Brands

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Thinknum has reported that drug store beauty brands have been on the rise with consumers

Thinknum has reported that drug store beauty brands have been on the rise with consumers

Although a recent study shows that as a result of the pandemic, women are making changes to their daily routines including ditching makeup, Thinknum has reported that drug store beauty brands have been on the rise with consumers, particularly at Target and Walgreens. Those with larger footprints stand to gain.

Further reading: Beauty Matching Engine: Predictive & Personalized Retail

The Top 14 beauty brands at Target (by SKUs):

  1. e.l.f
  2. L'Oreal
  3. Burt's Bees
  4. Sonia Kashuk
  5. Dove Beauty
  6. SheaMoisture
  7. Maybelline
  8. Pantene
  9. Pacifica
  10. NYX
  11. Olay
  12. Yes To
  13. Aveeno
  14. Covergirl

 The Top 14 beauty brands at Walgreens (by SKUs):

  1. L'Oreal
  2. Maybelline
  3. Covergirl
  4. Neutrogena
  5. Revlon
  6. Soap & Glory
  7. No7
  8. Wet n Wild
  9. NYX
  10. Burt's Bees
  11. SheaMoisture
  12. Aveeno
  13. Rimell
  14. Olay

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