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Hayley Williams’ Good Dye Young Comes to Sally Beauty

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A Grammy-winning singer-songwriter with famously bright tresses is painting the aisles of Sally Beauty red (and pink, and green, and yellow…).  

Sally Beauty Holdings has teamed up with Paramore frontwoman Hayley Williams and her longtime stylist Brian O’Connor for the nationwide launch of Good Dye Young, a community-driven hair color brand.

The brand is debuting with two products in Sally Beauty Stores:

  • Good Dye Young Semi-Permanent Hair Color ($18, 5oz.) – Available in nine colors and a fader, this range features vibrant pigments in a customizable, vegan and cruelty-free formula containing bergamot essential oils.
  • Good Dye Young Poser Paste Hair Makeup ($18, 2.5oz.) –A formula which “brings the fun of color to hair without the long-term commitment,” the range includes eight mixable colors that claim to be vibrant on all hair types and wash out with shampoo.

“We’re thrilled to offer this exciting new line to our customers seeking more creativity with hair color,” said Maryann Herskowitz, vice president of color and care at Sally Beauty. “The professional-grade ingredients in the semi-permanent and temporary poser paste provide Sally customers with quality results, all while encouraging them to think outside of the box with hair color and confidently experiment with their look.”

“Good Dye Young is a community built on a mission of inclusion, diversity and self-expression,” said Abraham Faddoul, president of Good Dye Young. “Our partnership with Sally Beauty offers us a platform to grow our diverse community and be present where consumers shop for vibrant hair color, at Sally Beauty stores.”