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Beauty's Digital and Social Media Leaders Honored at innoCos Digital

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From left: Shawna Polivka and Chrissy Montera (both Bath & Body Works) accepted Best Instagram at the #beauty20 Awards in New York, November 5, 2015.

Three hundred award entries. Ten categories. Sixteen thousand votes from the public. The second edition of the #beauty20 Awards recently honored excellence in digital technology and social media among leading beauty brands.

Previously: Overcoming Social Media's Steep Learning Curve

And the winners, honored last night at the innoCos Digital event in New York, are:

Further reading: Social Media Keeps it Real

“The #beauty20 Awards is an opportunity for the beauty industry to see which brands are staying closely in touch with their customers."

For more coverage of the event, click below:

Best Twitter

MAC Cosmetics

Best Facebook

Mary Kay

Mary Kay has reached a record in the number of followers they have been able to activate to vote for them; for the third year in a row for nominated categories, winning: Best Facebook, Best Pinterest and Best Youtube Channel.

Best Pinterest

Mary Kay

Best Instagram

Bath & Body Works

This was the most popular category this year, receiving the most nominations.

Best App

Sephora to go

Best YouTube Channel

Mary Kay

Best eCommerce Website


Best Beauty Startup


Best Technology


Best Beauty Brand Online

Sally Hansen

The winners, in addition to recognition from their customers and Global Cosmetics Community, received a custom-made trophy in the shape of the letter C for Customer, Consumer or Care, "which describes the nature of digital marketing," according to the organizers.

“The #beauty20 Awards is an opportunity for the beauty industry to see which brands are staying closely in touch with their customers” said Irina Kremin, the Managing Director of innoCos events. “Those companies who participated, turned to their customers and asked for their support and the results were overwhelming! In the end the winning brands had tightened the connection with their customers who are now celebrating their win.“

Look for more coverage of the event next week.

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