Amazon’s Prime Day (July 16, 2018) saw the website’s shoppers purchase more than 100 million products.
Sales surpassed those of Cyber Monday, Black Friday and the previous Prime Day (when comparing 36-hour periods). The company welcomed more new Prime members than on any previous day in its history. Additionally, small and medium-sized business saw sales exceeding $1 billion.
“Prime Day offers us a unique opportunity to thank Prime members with our best deals,” said Jeff Wilke, CEO worldwide consumer, Amazon. “Extending Prime Day to a day and a half this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership. All of this was made possible because of our many valued associates – the global team that continues to make Prime Day bigger and better.”